About Us

Who we are

Who we are

At SMART Worldwide Ltd we design, manufacture and market the SMART Retro and SMART Modern ranges of small electric appliances. Our wide range of innovative, fun packed and practical products are developed to excite consumers and retailers alike.

We sell through all major channels of distribution from both within the United Kingdom and Worldwide. Our retail and on-line sales include all major retail chains, home shopping-type networks, and e-commerce companies. Internationally, our products carry the GS and SSA electrical approvals in addition to full UK & European compliance such as GS, CE, RoHs. We ship to over 30 countries worldwide.

Our services include

· Product Development,

· wholesales,

· Marketing,

· Warehousing and Distribution.

· SMART won the Scarlet Opus Trend Award

· SMART have recently become FINALIST for The National Business Awards UK.



"This nomination is a great honour and will strengthen our brand along with boosting our International and UK clients’ trust in our products and services. This will continue to inspire and drive our team to expand and develop even further over the coming years and increase our work with the UKTI (UK Trade and Investment) and the “Exporting is Great” campaign.”

- Dr. S. Attia, Chairman and Founder of SMART Worldwide Ltd.